The Cosmopolitan Divide, part 23

Anna Gough-Yates (2003) offers a summary of scholarly engagement with women’s magazines in terms of their content (imagery/text), their production, and their readership.  She goes all the way back to 1963, with Betty Friedan (among others) claiming that women’s magazines were a bar to women realizing their true selves and connecting with each other, thanks to the false images offered of what women were/should be.  This stage of feminist academic treatments of the magazines, according to Gough-Yates, was one of simply saying whether the images offered were “positive” or “negative”.

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