The Cosmopolitan Divide, part 24

The next round of scholars took a page from Louis Althusser’s ideas of ideology, saying that ideology is practiced by society. In other words, the ideology (of what women should be) existed already, and not only were the magazines fixing it and normalizing it in the process of dissemination, but women were practicing it as well, and would see in the magazines a reflection of their own lives. The criticism remained–these were feminist scholars, after all–that the magazines were (merely) a tool in the hands of the patriarchy.

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