The Cosmopolitan Divide, part 30

Helen Gurley Brown left Cosmopolitan in 1997, and Kate White became editor-in-chief in 1998, keeping the position until 2012. Kate White was interviewed in 2008 by Stephanie Smith for Women’s Wear Daily.  I’m going to end the main portion of this series of mine (there’s two posts left) with two excerpts from Smith’s article.

Kate White […] said that, despite the magazine’s focus on sex, Cosmo’s cover girls don’t have to have huge cleavages. But a winning cover does include some. “It’s not about big breasts like it used to be. It’s just about showing off your breasts, whether they’re double As or whatever.” As for the woman carrying the breasts, White says the perfect Cosmo cover model is “someone that you’d love to drive cross country with, you’re not going to end up arrested with and with whom you’re not going to get bored.”

Don’t misunderstand her, though, the perfect cover model should also be one you’d want to fuck:

“My sense of a good cover that will sell well is if I want to lick it,” said Cosmo’s White. “And the Beyoncé [December 2007] cover I licked several times before the sun came up.” Another sign that a cover is a winner? “If I dance with it, or if I feel the urge to make out with it, then I’m like, ‘Wow, it works!'”

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